各為老大,能再幫我翻譯嗎 ...感激不盡^^~~~~謝謝!!!
Technology and Customer Trends Realizing changing customer attitudes and buyingbehavior is important to the success of any restaurant. It is essential for restaurateurs to identify and track patrons in order tanticipate, manage and adjust to chang . Several technologies exist that allow operatos to do just that as well as profile their customers and segment them demographically. These important marketing tools are becoming more and more affordable as the millennium approaches . The technologies allow restaurateurs to collet extensive data on individual customers and integrate it with sales and diner frequency information . from the intelligence collected operators can identify trends and create sales and marketing plans. Customer information can be effectively analyzed using the following steps: Determine a viable customer sample: An appropriate customer sample will be representative of the restaurant's entire customer base . A representative sample will include a cross section of patrons from an extended period of time who portray all dayparts and weekparts . For example , if 30% of a store's weekly sales are generated on Friday and Saturday night , than 30% of the sample should represent Friday and Saturday night customers . The most important aspect of a sample is that it is representative of the true customer base. |